digital marketing strategies

digital marketing strategies for new businesses

Successful Digital Marketing Strategies for New Businesses

By digital marketing strategiesNo Comments

Digital marketing refers to promoting a product or service through online channels, such as social media, search engines, and mobile apps. This form of marketing has become increasingly prevalent since the advent of the internet. As digital marketing continues to rise, companies and service providers have to compete in an increasingly saturated market.
This blog details new businesses’ best digital marketing strategy via multiple digital marketing channels. Let’s dive in!

Successful Digital Marketing Strategies for New Businesses

1. Setting Marketing Goals

Your marketing strategy should be measurable and realistic to help you achieve long-term business goals. Setting clear business objectives will enable you to bridge the gap between services offered and market demand. Avoid setting goals that lack definable outcomes, such as “increasing brand awareness.” Instead, for online marketing, have a clear idea of the demographics, regions, and target audiences.

Your goals must also be quantifiable and scalable to ensure you’re progressing steadily. While it is a good idea to aim higher, keep them accurate and achievable. This is key when applying digital marketing strategy for new business, as it ensures your marketing goals generate and redirect traffic to your website that translates into a profitable consumer base.

2. Creating a Digital Advertising Plan

As a means of online marketing, digital advertising can generate traffic for your website and establish an online presence through email marketing, social media marketing, or blog posts.

Search engine optimization is also an important tool, and once implemented, you can cater to customers at every stage of your marketing funnel and easily reach out to your potential customers.

Understanding your competitors and studying their marketing tactics can also give you a significant boost, as you will be able to stand out amongst your competition. This edge can increase your clicks, imporve conversion rates and help you reach a larger client base.

3. Creating a Brand Identity

Branding is an integral element of marketing and establishing a name for the business. However, focusing on building an image for your brand and telling a story is what establishes a customer base and keeps your target audience returning. As a digital marketing strategy for new businesses, the creation of a brand image has two components. Initially, you need to make your brand known. As digital marketing becomes more and more prevalent over traditional and print media marketing, it will become pricier. Google bidding wars can be impossibly expensive for small brands. Therefore it is important to invest in a good marketer.

Creating Your Brand Identity

Then, you have to seek ways to grow organically, which entails raising brand awareness and producing content that does not directly advertise but does educate, increases traffic, and gives people value for their time. Increasing traffic organically is at the crux of creating a solid brand image.

4. Setting Up a Website

Within a highly competitive environment, having the best quality online and mobile website is crucial. High quality in terms of speed, user-friendliness, and design is more likely to increase traffic for your website, which should be optimized for smartphones, as over half the online purchases made are over mobile. Mobile web design should be easy to use and responsive, with readable links as the customers use their fingers to click.
With social media’s prevalence in everyday life, most company owners recognize the value of an online presence. An outdated website and social media profile will not be appealing to customers. Allocate an amount of time to maintain and keep up your social profiles. Engage with your patrons and stay current on trends to appeal to your audience. These social media strategies will enable you to enlarge your customer base.

5. Building Online Content

A large part of implementing any social media strategy is creating content for key social media platforms. Marketers invest in content marketing to educate rather than directly promote, which helps engage an audience, subsequently increasing your website’s traffic and creating an online presence. This media strategy is viable through any digital channels, such as blog posts, videos, or social media posts.

Written content is typically the most popular, as it is not pricey if done internally. This content can be on landing pages, emails, and blogs. Videos tend to be more engaging; however, they may be costly to create, as they often include the price of actors or animators, editing software, or filming equipment.

A good digital strategy means aligning your content with your target audiences, allowing them to engage with your content, and implement search engine optimization strategies.

6. Search Engine Optimization

In online marketing, the role of search engine optimization is to increase the exposure of your service or product. When customers are searching for a product or service online through a search engine, you must ensure that your website is listed in the search engine results so they can find you. Audiences are unlikely to scroll through several search engine results pages to find your company and are much more likely to click on the first few results.

search engine optimization marketing

Search engine optimization increases brand awareness, and your online presence and generates more traffic for your website inducing higher chances of lead generation. It further makes your website user-friendly and mobile-friendly, subsequently increasing sales via inbound leads.

7. Email Marketing

Digital marketing campaign often implements email marketing, as it can help attract new customers, and inform your existing customer base of new releases and promotions, however, these marketing tactics may only work if you segment your database, such as dividing old customers and new customers and targeting them differently, sending out more emails to the customers who are engaging with your content, or you could target certain demographics based on age, gender or location.

Your content should be personalized and engaging to avoid being marked as spam. Ensure that your emails are sent out at the right time of day and the right day of the week. Your emails should be optimized for viewing on mobile, as many of your target audience will receive your emails on smartphone devices.

8. Visual Marketing

Visual content is appealing to businesses and consumers alike. Whether pictures, vertical, short-form video content, 360-degree videos, live content, stories, or social television, the demand for visual marketing is exponentially growing.

This is one of the most engaging ways to make a connection with your target audience. Therefore it is crucial to incorporate visual marketing for all screen sizes, mobile or PC, into your digital advertising strategy.

An important visual tool is to stream live videos when you have an important event, a launch, or a promotion. Always plan a live stream beforehand, while keeping it short of capturing interest. You can also create a YouTube channel for businesses and consumers to view. This could include demonstrations, product reviews, testimonials, tutorials, expert reviews, past live streams, web conferences, and seminars.

9. Optimizing for Voice Search

The rise of voice technology has been a prevalent topic in marketers’ minds. Voice searching via assistants such as Siri, Alexa, Cortana, Google Assistant, and Chatbots is becoming increasingly popular. Brands focusing on consumer-friendly content are more likely to succeed in these spaces. Offering condensed, valuable content enables brands to make space for themselves in this market.

voice search optimization

Optimizing for voice search entails focusing on conversational keywords that can help answer people’s queries. For this, you may need a team of marketers to optimize your keywords and sites. Voice search saves consumers time and gives brands more insight into what customers wantin detail.


10. B2B Marketing

Although focusing on consumers is imperative, business-to-business content may be neglected. It can be highly profitable for most companies, as B2B searches are often based on intent. A foundation of trust is built when a business offers educational content and not promotional content on certain solutions.
Consumers are more likely to be interested in talking to a third-party representative to learn more about your product or services. Incorporating blogs, papers, and other long-form content that address problems can help build a target audience’s trust. Marketers will try different strategies as brands continue to fight for attention in these competitive times. By considering marketing trends, you can stay ahead of the curve.

11. Affiliate Marketing

Affiliate marketing, one of the oldest forms of marketing, has been brought back to life as online marketing.
With affiliate marketing, also known as influencer marketing where celebrities promote products or services and get a commission every time their promotion leads to a sale or click. Many large companies, such as Amazon, have affiliate programs that pay hefty monthly amounts to websites and people selling their products.

The Bottom Line

Digital marketing has become crucial as print media and traditional forms of marketing continue to become obsolete. Just ensure that your promotional activities on various platforms must align with each other. Parts of your digital marketing strategy is a plan aimed at an extensive vision and business goal that is achieved only through the right strategic planning.

Any beginner needs to invest in proper digital marketing to continue to grow and thrive. Having a small business can be highly rewarding, as you can set your work timings and be your boss if you follow these digital marketing strategies for new business. However, it can quickly get daunting to manage when marketing your business is concerned, as only a few people can reach this level.

That’s why the book “Digital Marketing For Small Business Owners” was written. Visit the website to purchase your copy and manage all your digital marketing needs.

digital marketing strategies for new businesses (1)

Digital Marketing Strategy for Beginners 2022 – 2023

By digital marketing strategiesNo Comments

The paradigm shifts that the fourth industrial revolution brought to consumer behavior has made technology an inseparable aspect of our daily life. Every business nowadays, from large to small scale, needs to match their game in digital marketing. Business enterprises that do not catch up with the change in the organizations’ external environment remain behind in the competition. It may sound that technological advancements have made competition tough. It’s not the case; instead, it has made it fair and way more empowering, such as digital Marketing. If you are an entrepreneur, today’s digital age stashes innumerable opportunities for you to market your business without investing massive funds in it. In this blog, we are going to share Digital Marketing Strategy for Beginners that can help you plenty if you are an aspiring entrepreneur.

Best Digital Marking Strategy for Beginners

Digital Marketing Strategy for Beginners

With digital marketing, you have uncountable gateways to market your business. Here we discuss each platform you can use to create your digital marketing strategy for beginners and yield incredible results by investing a very meager amount of money. You can leverage on the following digital channels and attract a target audience through online marketing. Let’s get into it without wasting much time.

Social Media Marketing

There is none of us whose life isn’t affected by social media. We spend a big chunk of our spare time scrolling social media apps. Brands directly connect to their target audiences through social media. Once you have successful social media, it can automatically derive traffic to your websites through backlinks. Your online presence makes you enter the ground with other competitors, but how much you capture the market depends on your social media marketing strategy. Let’s learn how you can differentiate your brand’s presence, make it appealing to your target market, and derive desired results.

Social Media Posts Designs

The key to bringing sales leads is constantly reminding customers about your products and services and the benefits it brings to them. The best way to achieve that objective is regular posting on the page. Make sure your posts keep appearing on your customers’ feeds now and then. But remember, share something new each time because they might feel annoyed if they keep watching the same posts repeatedly. The foremost rule is the be as creative as you can be. In digital marketing strategy for beginners, creativity matters more than money. Let’s learn how to do creative branding for your business.

Crafting social media posts requires two basic steps:


website copywriting

It includes:

  • Taglines: Draft catchy slogans that will be placed upon the final image or video content to derive the desired results.
  • Captions: Craft captivating captions that further support the idea presented in the tagline.
  • Hashtags: Use trendy hashtags to increase the reach of your posts.

Image/Video Designs:

Use the taglines you generated on image design using captivating related pictures and illustrations with a perfectly matching typography. Your potential to bring desired response lies in your creativity in graphic design and taglines. The best combination of both builds the right impression of the brand that you want to develop.

Story Design/Reels

Facebook, Instagram, and other social applications offer additional features like stories, Reels, and live sessions. Using unmatched copywriting, you must design captivating content for each of the above purposes.

You can use the following in stories and reels.

  • Image Post
  • Animated videos
  • Share customers’ feedback

Live Session

The live session is the best way to engage your brand’s audience. A live session of (Q/A)s questions and answers can satisfy their curiosity, and a live video of the shop/premises may create credibility for your target market. Make sure to have live sessions from time to time.

Paid Advertisement

Best Digital Marking Strategy for Beginners

Another way to promote your products and services is through paid social media ads. Almost every social media platform offer paid Ads features for businesses. You can boost your post, and the content reaches thousands/millions of people for a certain duration, depending on the budget you apportioned for paid ads. Once you add website links to your post, the more people view your posts, the more you derive traffic to your website. You must choose this option if you are willing to invest a small amount to build more extraordinary results.

Email Marketing

Email marketing is the best Digital Marketing Strategy for Beginners if you are precisely potential customers instead of mass-level traffic. Unlike social media marketing, you must be very meticulous about who you send these marketing emails to. Only those interested in those products and services will be responsive to your mail. In addition, you need to have data on potential customers to send them emails. You can obtain the data from your internal organization database or purchase from a digital advertising agency that caches consumer data. There are 4 purposes you can work out through Email Marketing.

Promotional Email

Promotional emails are written to attract target audiences through value deals and discount bundles. These emails mostly display enormous benefits for the target audiences and call them to action. Promotional emails can share:

  • Clearance Sale
  • Seasonal Discounts
  • Occasional Discounts
  • Limited-time offers
  • New product promotion
  • Special Offers
  • Giveaways

Newsletters Email

Newsletters are written to create awareness about the brand and its offerings. For that, you need to design an exclusive newsletter with blogs, articles, images, customer reviews, and everything engaging about your product line. The newsletter’s content is generally informative with direct/indirect sales pitches. If written and designed perfectly, a newsletter can pick your potential customers’ interest and compel them to make the purchase.

Acquisition Email

Acquisition emails are written with the proposed objective of turning the audience interested in your product or service into actual customers. These are mainly composed to expand your customer base. Contrary to Newsletters and other informative emails, there exist chances for email list churn. When people get annoyed, they may unsubscribe from an email list. Therefore, when writing an acquisition mail, remember it has to be very engaging and precise so that reader shows interest.

Retention Email

digital marketing strategy for small businesses by email marketing

This type of email marketing is for the existing customer you want to retain for the long term. Retention emails include building long-term customer relationships. A few of the common aspects of retention email are:

  • Special recognition with goody bags
  • Premium services (Special offerings that are not available to others)
  • Loyalty cards and special customer deals available to them

SMS Marketing

SMS Marketing is just right for you if you want to connect to your target audiences regardless of their availability on the internet. Most brands target their digital marketing strategy toward internet users, where users will only learn about you once they open the respective internet-based applications. However, SMS Marketing will ensure your promotional content reaches the potential audience wherever he is, regardless of his access to the internet. Here is how you can develop your SMS marketing strategy as a beginner.

  • Generate a list of your potential customers to send msg; you can collect data from advertising agencies.
  • Create engaging, easily understandable content and derive expected results.
  • Use good software that sends your promotional messages.
  • Track your performance for how many responses it brought and where it needs improvements.

Affiliated Marketing

One of the things that can push you to incredible growth is affiliated marketing. Affiliated marketing includes when another brand promotes your products. It will increase your product’s reach. You must be thinking would somebody do that? Of Course, it is paid, but not highly paid, because both parties mutually benefit from affiliated marketing.
Affiliated marketing and social media marketing have a powerful impact on your business growth. The trendiest affiliated marketing these days are blogger marketing. It’s the best combination for digital marketing strategy for beginners if used within social media marketing.

Content Marketing

Content marketing is one of the best options for building a purpose-led, response-deriving digital marketing strategy for beginners. Creating content requires sheer creativity on your end to generate unique content ideas to communicate your ideas to the public. It has enough potential to turn even uninterested audiences into your proposed customers. It all depends on the compelling powers of the content you create. Once coupled with search engine optimization, the same content can fetch you numerous sales leads. You can use multiple facets of content marketing to top rank on search engine results:

  • Blog posts
  • Video Content
  • Infographic Content
  • PR content marketing
  • Paid ad
  • Podcasts
  • Memes & Gifs

Search Engine Optimization

If there is any digital strategy that can bring you the fastest results, it’s search engine optimization. SEO utilizes highly searched keywords in your content marketing so that your webpage or content appears on top in google searches. It can organically derive massive traffic to your website.

This strategy requires a little investment on your end. However, the results are inevitably 2 to 3 times greater than the money you invested. You can hire an SEO Service agency to handle everything for you because a commoner doesn’t know much about the mechanism of search engine optimization. Get help from SEO experts and build an effective digital marketing strategy for beginners.

Google Paid Ad Marketing

Another kind of paid digital marketing strategy for beginners is google ads, aka pay-per-click. Google allows you to place your ads on different websites, and whenever someone clicks on them, you have to pay a certain amount to Google. What makes it very special is that it only derives potential customers to your websites because customers themselves choose to click and visit your offerings only if they find them attractive.

A Closing Thought

This blog shares a bundle of digital marketing strategies that allows you to meet your business goals more efficiently. Want to learn more about successful digital marketing strategies? Who knows, it may be the game changer for your business! Give a read to “Digital Marketing for Small Business Owners.”

digital marketing book for small business ownersThe Author, TREOSHA BLUE, in her book, shares valuable insights on the newest trends in digital marketing you cash on for your business.